Toy Store Makes Home in Fairfield

Magic Beans offers toys, baby gear, car seats, strollers + more

Photograph: Kendra Wingate

Magic Beans Toy Store owners Eli and Sheri Gurock spill the beans as they enthusiastically explain why their store is Fairfield County’s ‘ultimate resource for the best in toys, baby gear, car seats, strollers and more.'

“We have four stores in the Boston area and the thing that makes our store unique is that we sell a full line of specialty baby products in a toy store,” said Gurock. “We have everything you need and a baby registry as well.”

Magic Beans carries a wide variety of the newest and coolest, top shelf products, for children of all ages. “The only requirement is that the toys be fun and are of good quality!”

Products include:

  • organic toys
  • games
  • wooden toys
  • cribs and beds
  • high chairs
  • high tech Clek car seats
  • inflatable booster seats
  • stuffed animals
  • puppets
  • dress up fashions
  • gift items
  • baby gear
  • nursery items
  • furniture

Each boasts the top safety rating, something the Gurocks know about firsthand. “As parents we rely on stellar gear and we love sharing these products with our customers.”

Top 5 bestsellers:

  1. UPPA state of the art baby strollers
  2. Nuna Leaf – brand new type of baby bouncer
  3. Magna-tiles – translucent plastic tiles with magnetic edges for hours of construction fun
  4. Classic Lego sets in numerous quantities
  5. Melissa & Doug products – Magic Beans #1 toy manufacturer, located in Wilton

“We really pride ourselves on being a community center for parents. We want to be the store where people just love to gather and bring their kids. We always have samples open to play with,” said Gurock.

Come one come all and bring your friends: A Grand Opening celebration will be held Saturday March 1st and Sunday March 2nd. Enjoy special events, product demonstrations, and much more.

“Fairfield is just such a great town full of lots of families. You can just feel the energy of the town; it’s such a vibrant place. It seems Fairfield in particular is trying to establish itself on the map as being a great place to shop.”

Magic Beans

1530 Post Road

Fairfield, CT 06824


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